Corporate Social Responsibility

Paper Summary:

The paper examines the websites and media communications of Ben & Jerry's, McDonald's and Avon and highlights these companies' efforts at corporate social responsibility (CSR). The paper uses these companies to show that CSR is an investment that generates tangible benefits.

Outline:
Ben & Jerry's, McDonald's and Avon
Conclusion

From the Paper:

"Corporate Social Responsibility (CSR) emphasizes that firms should think about ALL "stakeholders" rather than just the "shareholders" in ALL of its operations (Value Chain) ("Stakeholders as Shareholders", 1996). It seems only logical that business leaders should engage in responsible decision making and behavior in their personal and professional roles. Yet, critics of CSR contend that the job of the business is to focus only on making money; "... the notion that the corporation should apply its assets for social purposes, rather than for the profit of its owners, the shareholders, is irresponsible" (Atkins, 2006). However, these critics fail to realize that CSR is an investment that will actually help a company's bottom line because consumers increasingly value supporting businesses that are socially responsible ("Good Business Deeds", 2004). Three companies that have recognized this sentiment include Ben & Jerry's, McDonald's and Avon as shown by their web sites and media communications."

Sample of Sources Used:

• Atkins, Betsy. "Is Corporate Social Responsibility Responsible?" Forbes. 28 Nov. 2006. http://www.forbes.com/2006/11/16/leadership-philanthropy-charity-lead-citizen-cx_ba_1128directorship.html
• Avon. http://www.avon.com/
• Ben & Jerry's. http://www.benjerry.com/
• "Good Business Deeds". PBS. 23 Dec. 2004. http://www.pbs.org/newshour/bb/business/july-dec04/corporate_12-23.html
• McDonald's. http://www.mcdonalds.com

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