Corporate Culture

Term Paper # 107490

Business > Consumer Behavior
Business > Human Resources
Business > Management

Corporate Culture

This paper explores the significance of a company's corporate culture.

1,190 words () | 4 sources | APA | 2008 United States

Paper Summary:

The paper discusses how a company's corporate culture plays a large role in its approach to customer relations and social responsibility. Specifically, the paper shows how a company's actions have positive or negative consequences both internally and concerning the public.

Outline:
Introduction
Internal Impact of Corporate Culture
Corporate Culture and Social Responsibility
Conclusion

From the Paper:

"With the state of the economy today and the ever increasing challenges that employee satisfaction and performance pose, corporate culture is more important than ever. If a company is able successfully to instill a particular concept into the psyche of its employees the benefits that stem from that concept literally have no limits.
"The advantages of a successful and positive corporate culture are both internal and external. Today's customers are significantly savvier than their predecessors and how a company behaves in the office and in the community are equally important."

Sample of Sources Used:

Allstate Insurance Company (2007) "In My Good Hands, I'll Make It Count" Property Market Claims Office Mesa, Arizona. Internal information obtained from internal proprietary documents and corporate paraphernalia.
Loren Shook (2008). Building a Culture of Philanthropy from the Inside Out. Frontiers of Health Services Management, 24(4), 23-5. Retrieved August 7, 2008, from ABI/INFORM Global database. (Document ID: 1498455781).
Manuel Castelo BrancoLucia Lima Rodrigues (2006). Corporate Social Responsibility and Resource-Based Perspectives. Journal of Business Ethics, 69(2), 111-132. Retrieved August 7, 2008, from ABI/INFORM Global database. (Document ID: 1164100821).
Yoram (Jerry) Wind (2008). A Plan to Invent the Marketing We Need Today. MIT Sloan Management Review, 49(4), 21-28. Retrieved August 7, 2008, from ABI/INFORM Global database. (Document ID: 1520405531).