Convenience Food and Generation Y Students

Paper Summary:

This paper discusses the importance of convenience and fast foods to different groups of individuals. It specifically focuses on generation Y, the group of individuals who are presently between ten and twenty eight years of age. It describes this group's characteristics and looks at their habits in terms of eating at restaurants and buying take-out fast foods. The paper contains figures and tables.

Table of Contents:
Introduction
Literature Review

From the Paper:

"This report states that Generation Y individual averaged 24 visits to restaurants a month in the year 2005, which compared to only 19 by those in Generation X and 16 by Baby Boomers. This includes upscale takeout food. Those in the 18 to 24 range desire gourmet the most often and those in the 25 - 34 range are those most likely to desire experimenting with food using various methods of cooking and recipes while both these sub-groups of Generation Y enjoy trying new food. (Food Technology: State of the Industry Report, 2005; paraphrased)"

Sample of Sources Used:

• Ramierz, Andrea (2008)Leveraging Consumer Megatrends National Association of College & University Food Services. Online available at: http://www.nacufs.org/i4a/pages/Index.cfm?pageID=4425
• Sloan, A. Elizabeth (2005) Top 10 Global Food Trends. Food Technology April 2005 Vol. 59 No. 4.
• How to Connect with Generation Y (2007) Times Online. 20 May 2007. Online available at: http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/recruiter_forum/article1813031.ece
• Generation Y: Graduates Who Dare to Demand More (2008) University of Liverpool. Online available at: http://www.liv.ac.uk/news/features/generation-y.htm
• In 2007, There Are an Estimated 9.7 Million Generation Y Adults in the UK, Representing 15.9% of the Total Population and 19.6% of the UK Adult Population (2008). Business Wire. June 11, 2007. FindArticles.com. 22 Jun. 2008. http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_11/ai_n19207168

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