Controversial Television Advertising

Paper Summary:

During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.

From the Paper:

"In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."

Sample of Sources Used:

• Blades, Mark; Gunter, Barrie; Oates, Caroline. (2005). Advertising to Children on TV: Content, Impact, and Regulation. Lawrence Erlbaum Associates: Mahwah, New Jersey. Pp. 2,4.
• Consumer watchdog will sue Kellogg over children's advertising. (2006 February 01). Automatic Merchandiser. Retrieved March 16 2006 from HighBeam Research Library Web site.
• Elias, Marilyn. (2004 February 24). Television ads aimed at kids must change, psychologists say. USA Today. Retrieved March 16 2006 from HighBeam Research Library Web site.
• Food Marketing Aimed at Kids Influences Poor Nutritional Choices, IOM Study Finds; Broad Effort Needed to Promote Healthier Products and Diets. (2005 December 4). Retrieved from March 16 2006 from the National Academies Web site: http://www4.nationalacademies.org/news.nsf/isbn/0309097134?OpenDocument
• Henderson, Diedtra. (2004 November 16). FDA Orders Viagra to Pull 'Wild Thing' Ad. AP Online. Retrieved March 16 2006 from HighBeam Research Library Web site.

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