Coca-Cola and ANZ Bank

Paper Summary:

The paper discusses how the market for new products in all industries has exploded, raising competitive awareness among companies that market consumer goods. The paper looks at Coca-Cola and ANZ Bank as examples of companies that have introduced new products during the last 12 months as part of their overall competitive strategy. The paper provides an analysis of both companies utilizing Michael Porter's five forces analysis and discusses both companies' product differentiation and cost leadership strategies. The paper concludes with an analysis of which strategy is more likely to have more firms competing.

From the Paper:

"Coca-Cola introduced its new product "Zero" as a result of the changing soft-drink industry, as retailers consolidate businesses, placing growing demands on manufacturers to provide greater efficacy and value (PepsiCo, 2004). Consumer preferences change overnight and there is a growing interest in a wider variety of products (PepsiCo, 2004). Research also indicates that bottled water, tea, sports and fruits drinks also are up, further siphoning regular soda sales, lending support to the theory that one of the best chances for growth are diet soft drinks (Coca-Cola, 2005). 10-year industry analysis reports indicate that since calorie consciousness is vital, more and more consumers want low- and no-calorie soft drinks (Coca-Cola, 2005)."

Sample of Sources Used:

• Coca-Cola Co. (2005). Annual Report. Retrieved April 7, 2007, from http://www.cocacola.com.
• Cosgrove, J. (2005). The 2005 Soft Drink Report: new flavor introductions and health Conscious formulations offset a flat year. Beverage Industry, March 2005.
• Herzog, Bonnie. (2004). Word from Wall Street: Soft Drink Edition. Beverage World, January 2004.
• Stiglitz, J. (2002). Globalization and its Discontents. New York: W.W. Norton & Company.
• PepsiCo. (2004). Annual Report. Retrieved April 10, 2007, from http://www.pepsicola.com.

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• Term Paper # 102913 : "Coca-Cola and Pepsi Cola: The Market Share Struggle"

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