Children's Television Advertisements

Paper Summary:

This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to television advertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.

From the Paper:

"On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."

Sample of Sources Used:

• "Parent's Guide". Children's Advertising Review Unit. 2006. 16 September 2006. <http://www.caru.org/guidelines/parent.asp>
• "Television Advertising Leads to Unhealthy Habits in Children". American Psychological Association. 2004. 16 September 2006. <http://www.apa.org/releases/childrenads.html>

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