Cable Advertising

Paper Summary:

This paper introduces, discusses, and analyzea the topic of advertising on cable television. Specifically it analyzes several programs on BBC America during aired the afternoon lineup. The paper looks at how BBC America markets to an "upscale decision-makers, travelers, and early adopters," and their advertising reflects this. The paper specifically examines BBC America's target audience and the advertising categories under which the target audience's interests fall.

From the Paper:

"As with most networks, many of BBC America's advertisements, especially in the afternoon daypart, are ads featuring their own programming. They often run promos for their news shows, and run crawlers with some of the latest headlines to be featured on the next news show. They are also promoting shows like Robin Hood and MI-5 quite heavily right now, along with some of their old standbys, like Ramsey's Kitchen Nightmares. During the afternoon, it seems more of these internal advertisements show up, which makes sense, since many advertisers would rather have their ads run during the prime time viewing times, gathering more of an audience for their products. They also run small advertisements along the bottom of the first few minutes of a show after a commercial break, adding additional messages for their own programming to capture viewers."

Sample of Sources Used:

• Editors. (2008). Reaching millions. Retrieved 16 May 2008 from the BBC Web site: http://www.bbcreachingmillions.com/.

More papers on Cable Advertising:

• Comparison Essay # 36815 : "Cable Network Programming"
• Term Paper # 92694 : "The Cable Television Market"
• Essay # 52094 : "Viacom and MTV"

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