Business Communications

Term Paper # 103624

Business > Administration
Business > Companies
Communication

An explanation of the research done to find a suitable location for a representative convention for Coca Cola.

977 words () | 6 sources | APA | 2008 United States

Paper Summary:

This paper covers the research carried out by Coca Cola to find a location in its home market, the U.S., to host its annual sales representative convention held sometime between June and August.

Outline:
Overview
Hotel
City

From the Paper:

''The Coca-Cola Company (Coke) is one of the most recognized brands in the world. The company manufacturers, sells, and distributes carbonated beverage drinks such as its flagship product Coca-Cola Classic and a host of other carbonated and non-carbonated beverages. Altogether Coke manufactures and markets more than 400 unique brands and products across the globe in approximately 200 countries and reported sales of more than $23,104m during 2005 with a net profit of $4,872m (Form 10-K). The company's largest competitor is PepsiCo and these two rivals constantly seek market strategies that will give one an advantage over the other. For 2007, Coke is researching a location in its home market, the U.S., to host its annual sales representative convention held during the summer months sometime between June and August. Presently Coke employs a network of 140 sales representatives and related associates that would be attending the scheduled meeting."

Sample of Sources Used:

"Dining & Entertainment." Ybor City Chamber of Commerce (online). Apr.4, 2007<http://www.ybor.org/ diningentertainment.asp>.
"Form 10-K." Coca-Cola Corporate Website, Investor Relations (online). Apr.7, 2007< http://www.thecoca-colacompany.com/ investors/annualandotherreports/2006/>.
"Investor Relations." Marriot International, Inc (online). Apr.7, 2007< http://marriott.com/corporateinfo/ glance.mi?WT_Ref=mi_left#brand0>.
"Marriott Reservations." Marriott Hotels & Resorts (online). Apr.4, 2007< http://marriott.com/default.mi
"Visit Florida." Tampa Area (online). Apr.4, 2007< http://www.visitflorida.com/destinations/gettinghere.php/ca=75