An explanation of the research done to find a suitable location for a representative convention for Coca Cola.
Written in 2008; 977 words; 6 sources; APA; $ 34.95
Paper Summary:
This paper covers the research carried out by Coca Cola to find a location in its home market, the U.S., to host its annual sales representative convention held sometime between June and August.
Outline:
Overview
Hotel
City
From the Paper:
''The Coca-Cola Company (Coke) is one of the most recognized brands in the world. The company manufacturers, sells, and distributes carbonated beverage drinks such as its flagship product Coca-Cola Classic and a host of other carbonated and non-carbonated beverages. Altogether Coke manufactures and markets more than 400 unique brands and products across the globe in approximately 200 countries and reported sales of more than $23,104m during 2005 with a net profit of $4,872m (Form 10-K). The company's largest competitor is PepsiCo and these two rivals constantly seek market strategies that will give one an advantage over the other. For 2007, Coke is researching a location in its home market, the U.S., to host its annual sales representative convention held during the summer months sometime between June and August. Presently Coke employs a network of 140 sales representatives and related associates that would be attending the scheduled meeting."
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