Boeing's Strategies and Ethics

Paper Summary:

The paper identifies and analyzes the legal, ethical and socially responsible factors that impact Boeing Corporation. The paper also examines the three dominant factors of commercial aircraft demand, business jet demand and supply chain planning, forecasting, and manufacturing fulfillment that are central to Boeings' strategic and contingency planning. The paper focuses on the ethical violations that Boeing has been convicted of and the reactions to these violations by the Justice Department in their continual monitoring and auditing of the company.

Outline:
Executive Summary
Factor Analysis for Legal, Ethical and Social Responsibility
Factors influencing Boeings' Strategic and Contingency Planning Functions

From the Paper:

"Foremost for Boeing, the issue of sexual harassment prevention is critical for their legal, ethical and social responsibility. Atkins (2006) discusses the $650M fine that Boeing had to pay the Justice Department for the attempted cover -up of their CEO's affair with an associate. Boeing's CEO Harry Stonecipher had ironically just begun working on a comprehensive ethics management program for all Boeing employees and certification process where each Boeing employee would sign a code of conduct. By far, this lapse in ethical judgment by CEO Harry Stonecipher proved to be one of the greatest distractions inside Boeing as well, as literally hundreds of millions of dollars of productivity were lost as employees, buyers, suppliers and customers. Sexual harassment is the most important factor affecting the legal, ethical and social responsibility of the company today."

Sample of Sources Used:

• Ameet Sachdev (2006). Making Boeing fly right: Bonnie Soodik, who leads the internal governance office at the aircraft maker, oversees compliance with all ethics rules. May 20, 2006. Knight Ridder Tribune Business News, 1. Retrieved October 12, 2007, from ABI/INFORM Dateline database. (Document ID: 1039557211).
• Atkins (2006) - Boeing and Toyota Beef Up Training In Response to Recent Scandals. August 4, 2006. Shanti Atkins. Accessed from the Internet on October 12, 2007 from location: http://harassmenttraining.elt-inc.com/2006/08/articles/-federal-harassment-training/boeing-and-toyota-beef-up-training-in-response-to-recent-scandals/
• Boeing Market Forecasts (2006) - Based on Boeing Internal Market Research. Accessed from the Internet on October 12, 2007 from: http://blog.nam.org/Boeing%20Export%2006j.pdf

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