BB&T North Carolina

Paper Summary:

This report examines the history and evolution of BB&T throughout its existence, with special focus on the company's current status and the ways in which its incorporation of Internet technology has strengthened its position among clients and competitors. The status of BB&T is examined from four major perspectives: a historical and factual recounting of the company's developments and undertakings over the course of its history, followed by an examination of industry-wide trends and the status of competitors with regard to these same trends. The specific strengths and weaknesses of BB&T's strategy are examined through the lens of the company's own stated philosophies and plans. Finally, the current products available to consumers from BB&T are evaluated with regard to their contribution to the company's bottom line and its relationship with customers, as well as their individual impact on the upholding of the philosophy established by the company in the prior section. The challenges facing BB&T, as well as the opportunities for evolution and growth constitute the summary of the corporation's status.

From the Paper:

"In the business arena, BB&T offers basic business management tools such as basic banking accounts and insurance services as well as business-related financing, investment and consulting designed to raise capital, and products designed to manage employee compensation packages, insurance, payroll services, and retirement accounts. BB&T offers specialized consulting packages for almost any imaginable business endeavor, including international expansion consulting and services and assistance selling an existing business."

Sample of Sources Used:

• BBT website, www.bbt.com (various pages, accessed 4/3/06).
• FDIC:FYI "An Update on Emerging issues in Banking" accessed 4/3/06. Available at http://www.fdic.gov/bank/analytical/fyi/2005/101805fyi.html
• Trigaux, Robert, "Out-of-state banks rule Florida" St. Petersburg Times, 12/3/03 available at http://www.sptimes.com/2003/12/03/Columns/Out_of_state_banks_ru.shtml
• Vardi, Nathan, "Philosopher King" Forbes 6/11/01
• Yahoo financials: BBT Corp. Profile, accessed 4/2/06 at http://finance.yahoo.com/q/pr?s=BBT

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