Compares marketing differences in B2B and B2C websites.
Written in 2007; 1,077 words; 2 sources; MLA; $ 37.95
Paper Summary:
There are many differences between the marketing approaches taken by companies who rely on business-to-business (B2B) versus business-to-consumer (B2C) websites to attract, sell, and service prospects and customers. The paper shows that B2B companies are focused on selling to another business, while B2C websites and their associated marketing strategies cater to a specific and often highly targeted group of consumers. Marketing is significantly different between both of these types of websites as a result, and those differences are analyzed in this paper.
Outline:
Executive Summary
Comparing Marketing Differences between B2B and B2C Websites
Comparing Marketing Approaches on B2C and B2C Websites
References
From the Paper:
"B2C websites are designed from a marketing standpoint to support short sales cycles that attempt to maximize the value of the transaction and its speed of execution. B2C sites' content, personalization techniques, applications, and tools are all aimed at generating high levels of loyalty to the site so frequent visits and purchases will occur. A prime example of this type of site is Amazon.com where content and personalized shopping experiences are combined to present books that are tailored to the preferences of each visitor."
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