B2B versus B2C Websites

Paper Summary:

There are many differences between the marketing approaches taken by companies who rely on business-to-business (B2B) versus business-to-consumer (B2C) websites to attract, sell, and service prospects and customers. The paper shows that B2B companies are focused on selling to another business, while B2C websites and their associated marketing strategies cater to a specific and often highly targeted group of consumers. Marketing is significantly different between both of these types of websites as a result, and those differences are analyzed in this paper.

Outline:
Executive Summary
Comparing Marketing Differences between B2B and B2C Websites
Comparing Marketing Approaches on B2C and B2C Websites
References

From the Paper:

"B2C websites are designed from a marketing standpoint to support short sales cycles that attempt to maximize the value of the transaction and its speed of execution. B2C sites' content, personalization techniques, applications, and tools are all aimed at generating high levels of loyalty to the site so frequent visits and purchases will occur. A prime example of this type of site is Amazon.com where content and personalized shopping experiences are combined to present books that are tailored to the preferences of each visitor."

Sample of Sources Used:

• AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on October 3rd, 2006 from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
• Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on October 7, 2006: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf

More papers on B2B versus B2C Websites:

• Comparison Essay # 111235 : "B2B and B2C Supply Chains"
• Analytical Essay # 129509 : "B2B and B2C Websites"
• Term Paper # 93483 : "B2B Versus B2C"

APA Citation:

MLA Citation: