A comparison of the ethical and legal issues facing business-to-business (B2B) and business-to-consumer (B2C) business modes.
Written in 2007; 1,448 words; 10 sources; MLA; $ 48.95
Paper Summary:
This paper analyzes the differences between business-to-business (B2B) and business-to-consumer (B2C) in terms of ethical, legal and regulatory aspects. The paper analyzes the intrinsic differences and similarities between these two modes of electronic commerce and marketing in order to understand the different demands and requirements of each mode. The paper concludes that the different modes show differences in process, demands and procedure, but face similar ethical and legal issues that assume different formats and shapes in relation to the underlying focuses and aims of the businesses.
From the Paper:
"Within these technical and procedural parameters both B2B and B2C function on the Internet - which has a problematic ethical and legal structure. The very nature of the Internet allows for a wider avenue of opportunity and insight for the consumer. This has a dramatic effect not only the ethical issues that are raised but also on the way that business is conducted; as well as on the very nature of commercial ethics. "The Internet allows consumers much greater access to information, opening up the market and undermining monopolies. Such impacts are highly ethical according to a utilitarian perspective. (Jackson, Harris, & Eckersley, 2003, p. 137) In essence consumers and business partners have greater access to online business transactions, with ethical and legal ramifications."
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