"Astro Boy" - Marketing Japanese Anime

Paper Summary:

This paper discusses the marketing of Japanese anime to the United States. It looks at the success of Japanese anime in countries such as the United States and discusses whether this is indicative of the emergence of a global youth culture. The paper then discusses the social and technological forces that are making it possible for Japanese anime to transcend national borders. Finally, the paper discusses the development of the new series of "Astro Boy" cartoons and how they differ from the way Japanese anime has traditionally been developed.

Table of Contents:
The Success of Japanese Anime in Western Countries
Social and Technological Forces Making it Possible for Japanese Anime to Transcend National Borders
How does the New Series of Astro Boy Cartoons Differ from the Way Japanese Anime has Traditionally been Developed?
Will Astro Boy be Successful

From the Paper:

"However, having said this, the answer to this question is that in the short term at least, the production of Astro Boy is sure to be a success due to the advertising and marketing forces that are promoting the character. What is of concern however is the extent to which the impetus of this popularity can be maintained. The advertising and marketing companies have to ensure that the mystique and the aura of the anime medium do not become too diluted by the commercial aspects."

Sample of Sources Used:

• Kahn R. and Kellner D. Global Youth Culture. November 12, 2007. <http://64.233.169.104/search?q=cache:Q5IwlKLQ-4UJ:www.gseis.ucla.edu/faculty/kellner/essays/globyouthcult.pdf+Japanese+indicative+of+the+emergence+of+a+global+youth+culture%3F&hl=en&ct=clnk&cd=5&gl=uk>

More papers on "Astro Boy" - Marketing Japanese Anime:

• Research Paper # 29972 : "Anime and Japanese Culture"
• Book Review # 95647 : "'No-no Boy'"
• Research Paper # 91520 : "Anime as a Part of Japanese Culture"

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