An analysis of the viability of Apple's iPod investment in the Indian market.
Written in 2007; 3,717 words; 9 sources; APA; $ 102.95
Paper Summary:
This paper analyzes the viability of Apple iPods in India. It begins by discussing Apple's characteristics, its strengths and weaknesses and its opportunities and threats. The paper then addresses the Indian market, in terms of demand and specific conditions and characteristics. The paper concludes by evaluating the viability of Apple's iPod investment in the Indian market.
Table of Contents:
Introduction
Description of the Apple Company
The iPod
Market and Industry Analysis
Plan Development
SWOT for Apple
Strengths
Weaknesses
Opportunities
Threats
The Marketing Position
Potential Customers - Targeted Market
The 4 Ps - Price, Product, Promotion, Place/Distribution
Financial Projections
From the Paper:
"Even though India may seem to offer great investment opportunities, the cost raises a real problem that no possible investor can overlook at present. As long as the tax system regarding imports doesn't change, many investors might disregard the possibility of investing in India only because of the cost."
"From a different point of view, all the obstacles could turn into advantages if Apple decided to manufacture the iPods in India and sell them on a different market. The Indian State does not demand any tax pay for the goods produced in the country and taking into consideration the specialized and less expensive work field we mentioned at the beginning of the paper, this seems the most viable solution for a possible collaboration between Apple and India."
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