Apple Computer

Paper Summary:

In 1976, Steve Jobs and Steve Wozniak started a company called Apple to produce and sell the computer they had designed in their spare time. This paper examines how Apple's products have defined the personal computer industry for its entire history. Most current computer products can be traced directly back to Apple and those that cannot still bear the marks of Apple's influence. It looks at how the first successful PC was the Apple II, which brought computing in to homes and schools and how the Macintosh made graphical user interfaces affordable and accessible to users outside of research laboratories.

From the Paper:

"For home users, Jobs positioned the iMac as a "digital hub", which would be the center for all a user's multimedia content. Apple introduced a digital music player, the iPod and a compatible music download service, the iTunes Music Store. A few months later, Apple released versions of both products that worked with Windows PCs; the iPod and iTunes quickly dominated their markets. While competing products have caught up in terms of features and price, Apple is holding on to its lead in this market."

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