Written in 2008; 1,429 words; 11 sources; APA; $ 47.95
Paper Summary:
This paper provides an analysis of the business model used by Google, starting with a description of the company and followed by a look at how it developed from being a search engine to the most profitable advertising model online.
Outline:
Synopsis
The Business Models of Google
Google's Future
Summary
From the Paper:
"From this standpoint, Google's progression as a business model from purely being a search engine to the most profitable advertising model online is analyzed in this paper. Many scholars including Castelluccio (51), Falcioni (4), Sloan Management Review Editors (49) and Wolcott & Lipptiz (83) content that Google's primarily advertising-based business model which is highly profitable can over time position itself to be immune from commoditization and price competition by ensuring there is a consistent stream of new services introduced globally. This is consistent with the concept of continually pursuing new capabilities to deliver increased customer value, thereby strengthening and extending the advertising business model Google is based on.
The research completed by S G Thompson, M Cioffi, H Gharib, N Giles, Y Li, T D Nguyen (29, 30, 31) illustrate that the fundamental technologies that Google is based on also serve as a strong foundation for further advertising-based services to compliment AdWords and AdSense, Google's two dominant advertising-related businesses today. Ozmutlu (656) discusses in his research the technological side of Google and how advancements and developments in search clarity and ranking have a direct and immediate contribution to advertising sales. From this standpoint of the technology side of Google contributing to advertising business model validation including advertising rates, fees, cost structures, and value to customers, it becomes clear that the company has defined processes that quickly turn technological advantage into competitive and financial gain."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Analysis of the Google Business Model", Essays on "Analysis of the Google Business Model", Research papers on "Analysis of the Google Business Model", Student papers on "Analysis of the Google Business Model", Book reports on "Analysis of the Google Business Model", Dissertation on "Analysis of the Google Business Model", Thesis on "Analysis of the Google Business Model", Summary of paper on "Analysis of the Google Business Model", Articles written on "Analysis of the Google Business Model".
Look for more research papers, essays and book reports on