An evaluation of the Australian Angus & Robertson e-commerce website.
Written in 2009; 1,101 words; 7 sources; APA; $ 38.95
Paper Summary:
The paper examines the Australian website of Angus & Robertson, a leading site dedicated to reselling books throughout Australia and New Zealand. The paper explains the basic components of e-commerce and then discusses how Angus & Robertson shows a high level of supply chain, book wholesaler and content management integration, yet suffers from a lack of depth of content. The paper relates that because the lifecycles of books are relatively quick in popular categories and the pressure on pricing is so intense, a highly synchronized system is a necessity for the company to stay competitive over time.
Outline:
Executive Summary
Core Components of e-Commerce
Evaluation of Angus & Robertson
Summary
From the Paper:
"For purposes of this analysis the Australian e-commerce website, Angus & Robertson, a leading e-commerce website dedicated to reselling books throughout Australia and New Zealand is analyzed. This website successfully intermediates knowledge and content management features and applications including sophisticated search functionality in conjunction with a design that is aimed at intuitive navigation. As the site is focused on selling books over the Internet, the distributed order management integration to book wholesalers for purchasing in bulk then breaking down the inbound shipments to single unit shipment requires an intensive level of supply chain expertise and supply chain management expertise managed over the Internet (Kaarst-Brown & Evaristo 2004)."
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