An E-Commerce Website

Paper Summary:

The paper examines the Australian website of Angus & Robertson, a leading site dedicated to reselling books throughout Australia and New Zealand. The paper explains the basic components of e-commerce and then discusses how Angus & Robertson shows a high level of supply chain, book wholesaler and content management integration, yet suffers from a lack of depth of content. The paper relates that because the lifecycles of books are relatively quick in popular categories and the pressure on pricing is so intense, a highly synchronized system is a necessity for the company to stay competitive over time.

Outline:
Executive Summary
Core Components of e-Commerce
Evaluation of Angus & Robertson
Summary

From the Paper:

"For purposes of this analysis the Australian e-commerce website, Angus & Robertson, a leading e-commerce website dedicated to reselling books throughout Australia and New Zealand is analyzed. This website successfully intermediates knowledge and content management features and applications including sophisticated search functionality in conjunction with a design that is aimed at intuitive navigation. As the site is focused on selling books over the Internet, the distributed order management integration to book wholesalers for purchasing in bulk then breaking down the inbound shipments to single unit shipment requires an intensive level of supply chain expertise and supply chain management expertise managed over the Internet (Kaarst-Brown & Evaristo 2004)."

Sample of Sources Used:

• Kiku Jones, Lori NK Leonard. 2008. Trust in consumer-to-consumer electronic commerce. Information & Management 45, no. 2 (March 1): 88. http://www.proquest.com (accessed April 10, 2008).
• Michelle L Kaarst-Brown, J Roberto Evaristo. 2004. Perceived Threats and Opportunities: A Preliminary Model of the Book Retailer Internet Presence Decision. Journal of Organizational Computing and Electronic Commerce 14, no. 4 (January 1): 269-283. http://www.proquest.com (accessed April 2, 2008).
• Matthew F Keblis, Maomao Chen. 2006. Improving Customer Service Operations at Amazon.com. Interfaces 36, no. 5 (September 1): 433-445,480. http://www.proquest.com (accessed April 11, 2008).
• Daniel G Goldstein, Dominique C Goldstein. 2006. Profiting from the Long Tail. Harvard Business Review 84, no. 6 (June 1): 24,28. http://www.proquest.com (accessed April 10, 2008).
• Angappa Gunasekaran, Kee-hung Lai, T C Edwin Cheng. 2008. Responsive supply chain: A competitive strategy in a networked economy.Omega 36, no. 4 (August 1): 549. http://www.proquest.com (accessed April 10, 2008).

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