Altria Corporation

Paper Summary:

This paper discusses Altria Group Inc.'s success in the global business market. The author analyzes its strengths, weaknesses and competitive strategy, and finds that its integrity and honesty with regard to its product, tobacco, differentiate it from similar companies. The author concludes that Altria's charitable and environmental initiatives and its ideas for safer or alternative tobacco products will guarantee its continued success.

Outline:
World Wide Operation
SWOT Analysis
Competition
Value Chain
Strategic Alternatives

From the Paper:

"Altria's competitive strategy primarily lies in its focus on corporate responsibility. According to its official Web site, Altria actively pursues corporate responsibility by interviewing the public regarding their views on the company and its products. The company has taken this information to create a strategy by which it attempts to make its products as safe as possible, and to discourage the youth from using their products. This is an unusual strategy in terms of the drive to profit. This however also popularizes the company in the eyes of the public, and is hence ultimately favorable for the company's public image and by association its profit."

Sample of Sources Used:

• Altria Group, Inc. Responsibility. 2007. http://www.altria.com/responsibility/4_3_products.asp#
• Daily, Matt. Altria to Benefit from Company Split. 16 Sept, 2007. http://www.bnet.com/2407-13071_23-164722.html
• Global Value Chain: Cigarettes. 2007. http://www.duke.edu/web/soc142/team11/globalvaluechain.htm

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