Advertising and Women

Term Paper # 104012

Advertising > Gender Issues
Communication > Mass Media
Women Studies

This paper looks at the harmful effects of the media on women.

1,111 words () | 6 sources | MLA | 2008 United States

Paper Summary:

The paper discusses the purpose and effects of advertisements and commercials on children, teenagers and women. The paper explains how the media causes women and teenagers to be dissatisfied with their bodies which leads to serious problems, such as eating disorders. The paper suggests that education is the key to being aware of the danger of advertisements.

Outline:
The Purpose of Advertisements
The Media's Effect on Women
Solutions to the Thinness Model

From the Paper:

"The advertisement business makes approximately a billion dollars each year. Children, teenagers, and adults are affected by different types of media including television, magazines, videos, and musicians. Many ads are designed to catch the attention of children, teenagers, and women. Often women are willing to do whatever is necessary to gain the look of these models. The media models of thinness causes people to view women's bodies as sexual objects and this model of thinness often lead children, teenagers, and women to be dissatisfied with their bodies or develop eating disorders."

Sample of Sources Used:

DeGroat, Bernie. "Media Influence Eating Disorders." University Record. 22 Oct. 1997. 28 April 2007. <http://www.umich.edu/~urecord/9798/Oct22_97/media.htm>.
Dittrich, Liz. "About-Face Facts on Body Image." 28 April 2007. <http://www.about-face.org/r/facts/bi.shtml>.
Jacobsen, Michael & Mazur, Laurie. "Sexism and Sexuality in Advertising." 28 April 2007. <http://www.personal.kent.edu/~glhanson/readings/advertising/womeninads.htm>.
Jayson, Sharon. "Media Cited for Showing Girls as Sex Objects." USA Today.com. 20 2 2007. 28 April 2007. <http://www.usatoday.com/news/health/2007-02-19-sexualized-girls_x.htm>.
Kilbourne, Jean. "Beauty...and the Beast of Advertising." 28 April 28, 2007. <http://www.medialit.org/reading_room/article40.html>.