Addiction: Drugs and Alcohol

Paper Summary:

In this paper the author examines the several reasons for why people become addicted, looking at how some are more susceptible to addiction than others.The paper then explores addiction to alcohol and drugs and how both factors lead to drug addiction. The paper concludes with the author's opinion that the answer to drug addiction lies within the physiology of reinforcement stating that the addiction is caused by an interaction of biology and behavior.

From the Paper:

"The tragedy of addiction lies closest to those who are most innocent and susceptible to advertising and influences from peers, the children of our society. Many addicts start when they were young. A look at the cigarette company's campaign to target children can reveal why kids turn towards smoking and alcohol. A large proportion of heavy drug user addicts started first on smoking cigarettes and drinking. Partial blame for addiction to drugs must be place upon the shoulders of alcohol and cigarette companies that target children and teenagers in their advertising (Zimbardo, 7). The cigarette companies spend a combined total of $2 billion dollars in advertising, more than any other consumer product. "

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