A Rolex Watch

Paper Summary:

The paper reveals that the Rolex brand is recognized everywhere as a sign of quality watch manufacturing, discernment and good taste. The paper discusses how the Rolex Company, by virtue of its sustained hard work over time, has achieved consistent creativity and innovation and superior quality and craftsmanship.

From the Paper:

"Rolex is arguably the most recognizable watch name brand worldwide; and the best, most versatile; durable, and prestigious watch of any. The Rolex Company has its headquarters in Geneva Switzerland, but also maintains branches in many major cities worldwide (Liebskind, Fall/Winter 2004). Moreover, "Today, Rolex is the largest single luxury watch brand, with revenues of about $3 billion and annual production of between 650,000 and 800,000 watches" (Liebskind) Many innovative, superior qualities of Rolex watches have over time given the brand its iconic status and helped build and maintain the company's considerable success. "

Sample of Sources Used:

• Liebskind, D. (Fall/Winter 2004). What makes Rolex tick? SternBusiness. 15 December 2007http://www.stern.nyu.edu/Sternbusiness/fall_winter_2004rolex.html
• The 100 top brands. (August 6, 2007). Business Week. 15 December 2007.http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf.
• "Rolex." Wikipedia. 14 Dec 2007. 15 Dec 2007. http://en.wikipedia.org/wiki/ Rolex.html.

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