Abstract This paper examines the target markets for Nike products and explores how the company can achieve increased market penetration. The paper presents an overview of Nike, discusses the environment in which it competes, and analyzes how it can best achieve its organizational goals through a strategic global marketing approach. A summary of the research and relevant findings are presented in the conclusion.
From the Paper "Phil Knight turned his MBA project into a multinational corporation which continues to dominate the sports shoes industry today; however, there have been significant rough spots along the way. Knight joined his former track coach whose hobby was handcrafting lightweight athletic shoes to create Blue Ribbon Sports. Blue Ribbon arranged for a Japanese manufacturer to produce the new shoes and gained an early following. After changing their name to Nike and adopting the now globally recognized "swoosh" in 1971, the company moved its manufacturing operations to other Asian countries. In the early 1980s, Nike researchers developed several additional types of athletic shoes which transformed the industry. Following a period of rapid growth in the nineties - including receiving increasing global criticism for its "sweatshop" employment practices in developing countries, Nike emerged to become a multinational that sells athletic shoes, accessories and sports equipment, together with offering a clothing line for men, women and children. Today, Nike's products are sold to approximately 20,000 retail accounts in the U.S. (including department stores, footwear stores, and sporting goods outlets), as well as through independent distributors, licensees, and subsidiaries in 110 countries."
Abstract This paper examines the proposed reasoning behind the plans to build a stadium in New York, dubbed the "New York Sports and Convention Center," proposed financing for the project, and public opinion of the issue. Additionally, this paper examines ways in which the government responsible for the plan can build the stadium, while still keeping local residents and businesses content.
From the Paper "When any new stadium is built in large cities across the nation, there are always two sides to the situation. Generally, politicians or businesses in the area want to increase revenue by the creation of a large stadium capable of accommodating many events, including sporting events, conventions, and trade shows. However, local businesses may fear the loss of their own revenue and local residents may oppose tax increases to fund the building, so may oppose the issue."
Tags: summer, olympic, games, mayor, michael, bloomberg, convention, center, football, team
Abstract This comprehensive paper examines the effects of steroids on baseball. It looks at the problems that major league baseball has had, states the effects of steroids, shows the changes in the numbers of the games, and finds major fault with major league baseball's testing policy in contrast with Olympic testing. Furthermore, the paper gives evidence of student athletes who have died because of the steroid 'nandrolone decanoate' and presents evidence to support the theory that rich players, such as Barry Bonds, will never be caught because the current policy does not take into account masking agents.
From the Paper "Major League Baseball is testing. However, its testing like much of the legal system in the United States of America is both arbitrary and capricious. The current policy hones in on the poor steroid users if you will. It catches the young players who are trying to make it to the big leagues, the ones who do not have the money to afford expensive creams. The prime examples of this are the numerous players from the Seattle Mariners farm system who got caught using steroids. Are these minor leaguers, these men who are not chasing any records but whom are trying to make it to the big show, are these the only players in all of Baseball using steroids? Probably not, but at thirty thousand dollars a year its pretty hard to buy those expensive creams that can not be detected."
Abstract This paper explains that Nike began in the 1960s when Bill Bowerman handcrafted track shoes for his team at the University of Oregon and Phil Knight developed a business plan at Stanford University business school; Nike started exporting of its product in 1989. The author points out that Nike is developing a golf equipment company and its soccer boots became the biggest seller in the largest five European countries in the 4th quarter of 2004. The paper concludes that it is vital that Nike continues to make progress in improving the working conditions in its third-world country manufacturing plants as well as adjusting the labor costs to a range that is "fair" for these employees.
Table of Contents
Statement of Thesis
Introduction
In the Beginning - Nike Corporation
Growth and Expansion
Financials
Nike Corporation Strategy
Community Service
Complications in Production
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Competitors
Future Outlook
Recommendations
From the Paper "Nike owned subsidiaries are Converse, Inc. a designer, marketer and distributor of footwear, apparel, equipment as well as accessories for an array of fitness and sports activities. Bauer NIKE Hockey Inc. is a leader in the design and distribution of hockey equipment; Cole Haan is a leading designer as well as marketer of designer luxury shoes, purses, accessories as well as coats; Hurley International LLC is a designer, marketer and distributors of athletic footwear as well as designing and marketing apparel for the value chain retail."
Abstract This paper looks upon key issues society faces with the issue of athletes using performance-enhancing drugs. The paper argues that it is cheating when an athlete uses shortcuts to achievement when using performance-enhancers. It concludes that the wrong message is sent to our youth.
From the Paper "What if an athlete could ingest a chemical that would help him or her win an Olympic medal? There may or may not be a lot of responses to this question. Put it in another way maybe there would be more response. What if one of your classmates could brew up a concoction that would allow him or her to come up with academic papers with little or no work involved? Would this be fair? What kind of academic example would this be setting? Athletes who use performance-enhancing drugs are not only cheating, they are being bad examples."
This paper examines the use of steroids in sports, while citing several cases in the areas of professional, college and high school athletics across the U.S.
Abstract This paper explores the issue of steroid use in sports which is not only a problem in the professional circuit, but has crept its way into high schools and colleges across the nation. The writer of this paper focuses on the use of steroids in these areas while examining the various solutions to this growing problem. This writer details the current professional sports climate which does little to help this situation. Kids see athletes as role models and when they see them using steroids, they perceive it as an endorsement. This paper defines steroids as a medicine synthesized to perform like human hormones, mostly testosterone and to a lesser extent human growth hormone. The writer discusses the current punishments for steroid use, which are lenient by expert standards. This paper examines the various efforts to stop the use of steroids in sports. The writer contends that the underlying path to stopping the use of steroids in sports will come when the young athletes are stopped and held accountable for their actions.
Table of Contents:
Introduction
Why it is Happening
Conclusion
References
From the Paper "Currently the punishments for steroid use are lenient by expert standards. A professional baseball player has to be caught four times before anything serious happens to him. The first infraction can get a 10 day suspension, while subsequent uses can get up to a quarter of as season on the bench. This sends the message to young sports enthusiasts that the use of illegal steroids is not that big of an issue.
One of the first things that needs to be done to stop the use of steroids is to change the public perception of winning and the importance of doing so. As long as children and adults are being conditioned that winning at all costs is acceptable steroid use is going to be an issue in sports."
Abstract This paper analyzes the use of performance enhancing drugs in baseball. The paper argues that the use of such drugs by athletes is dangerous to children. The paper also asserts that it lowers the integrity of the sport and demonstrates a lack of accountability on the part of professional athletes.
From the Paper "Recent Congressional hearings and testimony from major league baseball players revealed that a number of professional baseball athletes are guilty of using performance enhancing drugs, like steroids and..."
Tags: Rafael Palmeiro, Sammy Sosa, steroids, amphetamines, MLB
Abstract This paper presents a research proposal for studying the effects that high school sports have on students' academic performance and study habits. The paper includes a statement of problem, background information, significance of the problem, a research hypotheses, research questions, the theoretical orientation of the study and limitations of the study.
From the Paper "Research has provided evidence that athletic participation promotes growth and change in high school students. For example, Marsh and Kleitman examined athletic participation in high school students with data from the National Education Longitudinal Study database. Team sports, individual sports, student backgrounds, school outcomes and other extracurricular activities were examined along with standardized test scores, academic grades, homework, educational aspirations and other variables such as self-esteem. Marsh and Kleitman reported findings that school athletic participation increased school identity and commitment to school..."
Tags: high school sports effects on academic goals and study habits, research proposal
Abstract This article looks at the importance and influence that exercise has on weight loss. The paper uses reputable scientific journals to document the relationship between exercise and sustained weight management. The writer discusses how regular physical activity can lower the risk for certain diseases. The writer examines the importance of exercise in achieving and maintaining weight loss.
From the Paper "The majority of people who lose weight with diet, gain the weight back. People often gain body fat back due to yo-yo dieting. Drastically reducing calories can slow one's metabolism and hinder the weight loss process. An article on dieting in the Mayo Clinic Health Letter explains that any change in metabolism can cause weight gain. Therefore it is best not to go on crash diets that may upset the metabolism. Regular physical activity is an essential part of effective weight loss."
Abstract In this article the writer examines the use and abuse of steroids in the baseball game. The writer describes the current problem regarding such drugs in the sport field. Testing procedures and the subject of cheating are examined in this paper. The writer also discusses the reasons that athletes take these dangerous drugs.
From the Paper "According to a medical expert quoted in an article in Sporting News written by Dave Kindred, most users and suppliers are so sophisticated that only the stupid, careless and foolish professional baseball players get caught using banned substances. Kindred reminds readers that steroids cause acute acne liver dysfunction, renal failure, testicular atrophy and brain cancer. Other known side effects of steroid abuse range include violent behavior, kidney cancer, infertility, baldness and even transmission of HIV, if the syringes used to inject the drug are shared ... "
Tags: abuse of performacne enhancing drups steriod abuse, baseball, banned substances, health consequences
Abstract In this article, the writer discusses the issue of sports gambling and maintains that gambling is one of the major ethical problems in our society. The writer notes that sports gambling has raised many concerns in society about what it does to the integrity of sports. The paper uses an informal style of writing and is written from a personal point of view. The writer claims that gambling on sports is bad for all professional and collegiate sports. The writer concludes that people need to realize how much gambling takes away from the joy and glory of sports before anything can ever be done to halt it.
From the Paper "Daly and Barkley have been two of the major public figures in sports who have struggled with a majority of problems in their personal lives due to gambling. The message these two famous individuals are sending is detrimental to America's youth."
"The youth in this country today are the first generation that has extensive access to legalized and government-sanctioned gambling. They also live in an environment where legal and illegal gambling is so easily accessible due to the internet. In a study conducted of 585 students at the University of Lethbridge, in Lethbridge, Alberta, Canada, 72% of the students were involved in some sort of gambling over a six month time period. During this period time the average amount of time spent involved with gambling was 33.7 hours."
Abstract This marketing research proposal focuses on the question of how small- market National Hockey League (NHL) teams can increase fan attendance. Its objectives are to determine NHL fan demographics based on different regions, understand what fans want in their NHL experience, why potential fans are not attending NHL games, and where they are spending their entertainment dollars instead. The proposal concludes that is possible for small market NHL teams to increase their fan attendance with the right mix of marketing (promotions, prices, and product) based on the data collected and how the individual teams will use it.
Table of Contents:
Opening
The National Hockey League
Sport Marketing Research Company
Research Problem
Research Objectives
Research Design
Research Timelines
Research Budget
Conclusion
From the Paper "How can small market NHL teams increase fan attendance? The research problem should recognize the most specific issue facing an organization and the level of need. Why are small market teams struggling to fill arenas even though the overall interest in the NHL has increased since the lockout? Small market teams face many problems but increasing fan attendance would provide the following benefits: an obvious increase in revenue and return on investment, added value to the franchise, increase the interest in corporate sponsorships and also cause an increase in the external aspects of the team such as team merchandise and television ratings. SMRC will travel and analyze specific data for each of the small market teams in the NHL."
Abstract A look at how Michael Jordan was able to transgress racial boundaries and still succeed. The author looks at Michael Jordan's career, his struggle against accusations and his contributions to the world of basketball and racial separation. The author makes use of Bob Green's Rebound: "The Odyssey of Michael Jordan" and Charles Barkley's "Michael".
From the Paper "For 13 brilliant seasons Michael Jordan danced the dance of greatness across hardwood floors of basketball arenas from New York to Los Angeles to Barcelona and Paris. With a warrior's heart and an artist's grace, Jordan long ago transcended the sport to become one of the 20th century's global icons, as well as transgressing racial boundaries and becoming "a catalyst in our ingoing racial healing". Michael Jordan represents the high mark on the evolutionary chart of basketball greatness. He was able to evolve not only basketball, but also people's mindsets of African-Americans."
Tags: basketball, nba, race, fight, basketball, game, sport
Abstract The paper presents several rationales behind the increase in ACL injuries among female athletes, including an anatomical explanation. The author differentiates between male and female knee construction, and discusses the increased demand placed on this joint by increasingly competitive female sports.
From the Paper "There has been a tremendous increase in the number of female athletes in the past generation. Undoubtedly because of the rise in feminism and the consequent rise in consciousness of equality across the board in our culture there has been a simultaneous increase in the number of athletic programs, clinics, sports per se for all categories and at all levels of physical skill. As female athletes have gained a foothold in the world of sports and athletics generally, not surprisingly the female athlete is also experiencing an increase in injuries related to sports events. This is not simply a matter of more injuries per se as the female population increases; it reflects a rise in the injury because of the very nature of the female anatomy."
This paper presents a financial overview of Harley-Davidson, the motorcycle manufacturer; included are many charts, graphs, and timelines to support the text.
5,014 words (approx. 20.1 pages), 17 sources, 2001, $ 126.95
Abstract This paper presents a financial overview of Harley-Davidson, the motorcycle manufacturer. The author provides background of the company including a timeline and many supporting charts. Statistical data and financial breakdowns accompany the text.
From the Paper "In Milwaukee, William Harley and Arthur Davidson started experiments to take the work out of bicycling. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many changes were made to the engine design before its builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. In 1907, Harley produced 150 motorcycles."
