Video Games

Paper Summary:

This paper discusses how video games intrigue children, young adults and adults alike and how each seeks out a thrilling and challenging experience when buying a game. It looks at the potential effects of increased interactivity and vividness in gaming development using the theory that increased interactivity and vividness will not only promote greater reasoning and logical thinking among game users, but also increase purchase and sales of video games in the future. It examines what kinds of games captivate consumers, whether more interactive games achieve more positive press and assesses how video games of the future should be developed.

Outline
Introduction/Problem Statement
Literature Review
Research Design
Instrumentation
Cost Centers
Population And Sample
Data Collection
Data Analysis
Expected Outcomes
Ethics
Summary

From the Paper:

"Interactivity is defined as the ability of a medium to respond to user input. Creativity is the extent to which a video game will utilize various intellectual stimulants to engage the user. For example, the use of multiple function playing keys that direct movement and sound directly relate to creativity. Challenge may be defined as the ability of the medium, in this instance video games, to engage the logical thought processing centers of the mind. Challenge directly relates to the degree which the consumer perceives the game as difficult (Rogers, 1986) Control is the level of power the user has when engaging in interactive play. The degree to which a user can control input, and the amount of input, directly correspond to the control variable. Sensory gratification is the amount of perceived pleasure the user receives from interacting with the game."

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