A research study that aims to develop and evaluate a curriculum model and a set of core competencies which provides effective tourism education and training of front-line tourism workers in Thailand.
Written in 2007; 3,309 words; 19 sources; MLA; $ 94.95
Paper Summary:
The paper explains that The World Trade Organization (WTO) has forecast that Thailand can expect to receive 36 million tourists in the year 2020. The paper discusses how the tourism industry will be quite challenged by this projection. The paper reviews relevant literature that shows how the ability to interact with cultures other that one's own is critical for those employed in this industry. Literature also shows how core competencies must consist of skills that are transferable to their work in the tourism industry.
Outline:
Aim of Research
Research Objectives
Research Questions
Key Terms and Definitions
Introduction
Review of Literature
Tourism Education and Training
Core Competencies
Curriculum Model
Front-line Workers
Proposed Conceptual Framework
Research Methodology
From the Paper:
"In 1998 Thailand recorded visitor arrivals totalling 7.76 million which was an increase of 7.53 percent from 1997 and arrivals increased 11.14 percent over 1998 totals in 1999. Major realignment has taken place in Thailand's marketing plans where advertising budgets were cut and promotional offices abroad have been closed. New markets have been tapped as well as new forms of distribution which had as its' focus direct contact between the buyers and sellers in the tourism market. Stated is "...an increasing trend toward partnerships and pooling of resources as a means of maximizing the promotional dollar by integrating all the stakeholders from transportation and commerce in health and retail..." (Asia & The Pacific, 1999)"
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