The Ford Focus

Paper Summary:

This paper proposes a study to shed light on the long list of quality problems encountered by Ford Focus customers so far with particular emphasis on current water leakage problems. It attempts to understand how quality control measures at Ford are causing problems at its various assembly centers. It also focuses on quality measures adopted by foreign competitors to explain why automobile manufacturers in the United States are encountering severe criticism from their local customers. It provides a comparison of Ford quality practices and that of a foreign firm to illustrate and highlight the differences and yawning gaps.

Outline:
Problem Statement
Research Purpose
Background
Research Questions
Literature Review and Limitations
Limitations
Scope
Methodology
Possible Findings

From the Paper:

"A brief look at the quality problems suffered by Ford in the past few years indicates that something is seriously wrong with quality practices at Ford Motors. For example in the year 2000, Ford's reputation was seriously tarnished by rollover accidents connected with its Explorer. In 2002, Ford recalled its all-new 2002-model Explorer and Mercury Mountaineer sport utility vehicles because of quality glitches. In the same year, Ford Focus was recalled due to possible cruise control cable problems, which was only one of the several problems encountered by this vehicle. NHTSA received more than 3,000 complaints in connection with Ford Focus, which led to open investigations about possible safety hazards."

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