The First-Mover Theory

Paper Summary:

The research paper aims to identify the factors that provide unique advantages to first movers from traditional industries and determine the extent those factors are able to provide first-mover advantages to e-commerce companies. The paper proposes to explore the factors that enable late movers from e-commerce to compete with first movers from the same industry and sometimes outrun them. The paper provides the theoretical base for the empirical research, outlines the methodology to be used and presents potential hypotheses.

Outline:
Introduction
Literature review
Methodology
Potential hypotheses

From the Paper:

"The recent market trends for internet companies show that a lot of these are allocating a great deal of their resources for marketing activities that would help them get to buyers before the competition and thus reap the first-mover benefits. The first question that needs to be asked is: do the traditional theory first-mover benefits apply to dot.coms?
"The first-mover theory suggests that first entrants have some advantages that late entrants don't because by entering a market first, they manage to create brand awareness, gain more customers and superior market share, which is difficult to match by the late entrant competitors. First movers can also build barriers to prevent other movers from entering the same market."

Sample of Sources Used:

• Hidding G.J. & Williams J.R. 2003, 'Are there First-Mover Advantages in B2B eCommerce Technologies?', Hawai'i International Conference on System Sciences.
• Lieberman, M.B. & Montgomery D.B. 1988, 'First-Mover Advantages', Strategic Management Journal, vol. 9, pp. 41-58.
• Lieberman, M.B. & Montgomery D.B. 1998, 'First-Mover (Dis)Advantages: Retrospective and Link with the Resource-Based View, Strategic Management Journal, vol. 19, pp. 1111-1125.
• Pepall, L. & Richards, D.J. & Norman G. 2002, Industrial Organization: Contemporary Theory and Practice, Thompson Learning.
• Tellis, G.J. & Golder, P.N 1996, 'First to Market, First to Fail? Real Causes to Enduring Market Leadership', Sloan Management Review, vol. 37, pp.65-75.

More papers on The First-Mover Theory:

• Comparison Essay # 126252 : "First-Mover vs. Late-Mover Theory"
• Analytical Essay # 130944 : "Marketing Theory and Strategies"
• Essay # 142552 : "Auxillary"

APA Citation:

MLA Citation: