A research proposal to determine the extent that the traditional first-mover theory applies to e-commerce companies.
Written in 2008; 1,261 words; 6 sources; APA; $ 42.95
Paper Summary:
The research paper aims to identify the factors that provide unique advantages to first movers from traditional industries and determine the extent those factors are able to provide first-mover advantages to e-commerce companies. The paper proposes to explore the factors that enable late movers from e-commerce to compete with first movers from the same industry and sometimes outrun them. The paper provides the theoretical base for the empirical research, outlines the methodology to be used and presents potential hypotheses.
Outline:
Introduction
Literature review
Methodology
Potential hypotheses
From the Paper:
"The recent market trends for internet companies show that a lot of these are allocating a great deal of their resources for marketing activities that would help them get to buyers before the competition and thus reap the first-mover benefits. The first question that needs to be asked is: do the traditional theory first-mover benefits apply to dot.coms?
"The first-mover theory suggests that first entrants have some advantages that late entrants don't because by entering a market first, they manage to create brand awareness, gain more customers and superior market share, which is difficult to match by the late entrant competitors. First movers can also build barriers to prevent other movers from entering the same market."
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