The 'City Mall' in Qatar

Paper Summary:

This paper proposes research of customer satisfaction at the Qatar 'City Mall' shopping center. The paper provides a qualitative research case study of a random sampling of individuals in the area of Qatar for measurement of customer satisfaction related to different aspects of the physical and social environment of the Qatar city mall. The paper also reviews the selection and availability of goods and the selection and availability of foods and beverages in the 'City Mall'.

Outline:
Abstract
Objective
Introduction
Definition of the Problem
Literature Review
Statement of the Problem
Research Questions
Research Methodology
Data Collection
Data Analysis

From the Paper:

"Another factor stated in this study's findings was the factor of 'smell' and as well the factors of the mall in terms of its' :layout, lighting, music, and other physical attributes "offer physical clues to the experiential environment. (Baker, et al, 2002) The decor of the mall was stated to be important to girls in their teens as well as the overall environment (Baker and Hayto, 2000) and image being found important to tourists. (Kinley, et al, 2002) The following chart labeled Figure 1 demonstrates the types of stores and the level of cool that these stores are in the opinion of the teens surveyed in this study."

Sample of Sources Used:

• Carpenter, Jason M. and Moore, Marguerite (2005) Consumer Preferences for Retail Format: Implications for Tenant Mix Strategies: Journal Shopping Center Research, Vol. 12, No. 1 Spring/Summer 2005
• Wilhelm, Wendy Bryce and Mottner, Sandra (2005) Teens and Shopping Mall Preferences; A Conjoint Analysis Approach to understanding Generational Shift Toward an Experience Economy. Journal Shopping Center Research, Vol. 12, No. 1 Spring/Summer 2005
• Baker, Julie, A. Parasuraman, Dhruv Grewal and Glen B. Voss (2002), "The Influence of Multiple Store Environment Cues on Perceived Merchandise Values and Patronage Intentions," Journal of Marketing, 66(2): 120-141.
• Baker, Julie, and Diana Haytko (2000), "The Mall as Entertainment: Exploring Teen Girls' Total Shopping Experiences," Journal of Shopping Center Research, 7(1): 29-58.
• Kinley, Tammy, Youn-Kyung Kim, and Judith Forney (2003), "Tourist-Destination Shopping Centers: An Importance-Performance Analysis of Attributes," Journal of Shopping Center Research, 10(2):51-72.

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