Stereotype Application

Paper Summary:

This paper explains that stereotype application is the third step in the stereotyping process. The author points out the many factors that affect stereotype application. The paper relates the research hypothesis that arousal will have a main direct effect on stereotype application because arousal will place a cognitive load on participants thereby increasing their reliance on stereotypes for processing. The research methodology is included.

Table of Contents:
Introduction
Methods
Participants
Design
Materials
Procedure

From the Paper:

"Another factor that affects stereotype application is familiarity. A study done by Zebrowitz, Bronstad, and Lee (2007) showed that stereotyping was lower for familiar faces (i.e. faces of the same race) than for people of unfamiliar faces because of both cultural beliefs and negative affective reactions to unfamiliarity. However, other studies have shown that familiarity can actually increase stereotyping. Two experiments done by Smith et al (2005) showed that repeated exposure to information about a target person reduced individuation and increased stereotyping."

Sample of Sources Used:

• Paulhus, D. L., Martin, C. L., & Murphy, G. K. (1992). Some effects of arousal on sex stereotyping. Personality and Social Psychology Bulletin , 18, 325.
• Pendry, L. (1998). When the mind is otherwise engaged: resource depletion and social stereotyping. European Journal of Social Psychology , 28 (2), 293-299.
• Sherman, J. W. (2000). Attention and stereotyping: cognitive constraints on the construction of meaningful social impressions. European Review of Social Psychology , 11 (1), 145-175.
• Smith, E. R., Miller, D. A., Maitner, A. T., Crump, S. A., Garcia-Marques, T., & Mackie, D. M. (2006). Familiarity can increase stereotyping. Journal of Experimental Social Psychology , 42, 471-478.
• Stereotype. (2007). Retrieved February 21, 2008, from MSN Encarta Dictionary: http://encarta.msn.com/dictionary_1861714946/stereotype.html

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• Persuasive Essay # 102347 : "Slavery, Stereotypes and Society"
• Dissertation or Thesis # 27684 : "The Relationship of Stereotypical Femininity to Codependency and Related Traits"

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