A research proposal to study the effects of arousal and familiarity on stereotype application.
Written in 2008; 1,040 words; 6 sources; APA; $ 36.95
Paper Summary:
This paper explains that stereotype application is the third step in the stereotyping process. The author points out the many factors that affect stereotype application. The paper relates the research hypothesis that arousal will have a main direct effect on stereotype application because arousal will place a cognitive load on participants thereby increasing their reliance on stereotypes for processing. The research methodology is included.
Table of Contents:
Introduction
Methods
Participants
Design
Materials
Procedure
From the Paper:
"Another factor that affects stereotype application is familiarity. A study done by Zebrowitz, Bronstad, and Lee (2007) showed that stereotyping was lower for familiar faces (i.e. faces of the same race) than for people of unfamiliar faces because of both cultural beliefs and negative affective reactions to unfamiliarity. However, other studies have shown that familiarity can actually increase stereotyping. Two experiments done by Smith et al (2005) showed that repeated exposure to information about a target person reduced individuation and increased stereotyping."
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