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Sexual Innuendo in Advertising
Research Proposal # 21264
Sexual Innuendo in Advertising
A research proposal to determine the effects on young people including an introduction, literature review, problem statement, method, questionnaire and conclusion.
1,350 words (approx. 5.4 pages) |
9 sources |
1994
From the Paper:
"IntroductionThis research describes a proposal to identify the effects of sexual innuendoes in advertising in magazines on pre-teens, teenagers, and young adults, and to compare the effects on pre-teens and teenagers with the effects on young adults. This proposal includes a literature review, research problem statement, research method description, and conclusion.
LITERATURE REVIEW
Sexual innuendo is widely used in magazine advertising (Hatfield, 1992, pp. 174-175). An emphasis on sex characterizes a high proportion of contemporary advertising directed specifically at teenagers and pre-teens. The use of explicit sexual stimuli in advertising is not without drawbacks, however, for advertisers. While research found that explicit sexual stimuli does not adversely..."
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APA Citation:
Sexual Innuendo in Advertising (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Research-Proposal-Sexual-Innuendo-in-Advertising/21264
MLA Citation:
"Sexual Innuendo in Advertising" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Research-Proposal-Sexual-Innuendo-in-Advertising/21264>
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