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Selling Wealth Management Products


Selling Wealth Management Products
This paper is research proposal to determine how to sell wealth management products to high net worth Hispanics in South Florida.
904 words (approx. 3.6 pages) | 4 sources | APA | 2004 United States


Paper Summary:

This paper is a qualitative research proposal to determine the most effective types of mass media to reach high net worth Hispanics in South Florida to sell wealth management products and services. The author describes qualitative research. The paper suggests the methodology to be used.

From the Paper:

"Determining which mass media are effective in reaching Hispanics in South Florida for selling wealth management products has practical implications for companies in the region marketing these products and services. A qualitative research project is proposed in which subjects are given the opportunity to discuss their wealth management product use how they chose a particular vendor and mass media that influenced that choice. The discussion will be guided but will not use ..."

Cite this paper

APA Citation:

Selling Wealth Management Products (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Research-Proposal-Selling-Wealth-Management-Products/72460

MLA Citation:

"Selling Wealth Management Products" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Research-Proposal-Selling-Wealth-Management-Products/72460>




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Nov 08, 2002
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