This paper is research proposal to determine how to sell wealth management products to high net worth Hispanics in South Florida.
Written in 2004; 904 words; 4 sources; APA; $ 31.95
Paper Summary:
This paper is a qualitative research proposal to determine the most effective types of mass media to reach high net worth Hispanics in South Florida to sell wealth management products and services. The author describes qualitative research. The paper suggests the methodology to be used.
From the Paper:
"Determining which mass media are effective in reaching Hispanics in South Florida for selling wealth management products has practical implications for companies in the region marketing these products and services. A qualitative research project is proposed in which subjects are given the opportunity to discuss their wealth management product use how they chose a particular vendor and mass media that influenced that choice. The discussion will be guided but will not use ..."
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