A research proposal to study the factors contributing to the success of electronic banking with specific reference to Hong Kong.
Written in 2009; 4,411 words; 24 sources; MLA; $ 115.95
Paper Summary:
The paper presents a research proposal to test the hypothesis that that those factors that tend to contribute to the success of online banking in Hong Kong today can be identified through secondary research consisting of a critical review of the relevant peer-reviewed, scholarly and organizational literature together with primary research using a questionnaire instrument designed to elicit preferred electronic banking functions. The paper uses this approach to confirm or refute the hypothesis stated above and uses the following question as a guideline: "What are the most important factors that contribute to an online bank's success in Hong Kong today"? The paper then describes the questionnaire, the sampling approach, and the design and analysis to be used by the study. The paper includes a copy of the questionnaire.
Outline:
Introduction
Hypothesis and Research Questions
Questionnaire
Sampling
Design and Analysis
From the Paper:
"Indeed, convenience to the banking consumer has emerged one of the primary advantages of Internet banks today (Raskinis and Bartkute 2007:121). Convenience and accessibility, though, are just part of the larger picture of which factors contribute to the success of electronic banking today. For instance, Calabrese and Remshard note that electronic banks require a viable functioning organizational structure and some ways of providing feedback to consumers in as efficient manner as possible. While all banks will have their own agenda concerning their respective goals when establishing a virtual extension of their brick-and-mortar outlets, there are some commonalities they all share."
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