Network News Bias

Research Proposal # 102328

Communication > Journalism
Communication > Mass Media

Network News Bias

An analytical examination of the hypothesis that network news presents a liberal bias.

1,377 words () | 3 sources | APA | 2008 United States

Paper Summary:

This paper analyzes whether network news has a liberal bias. More specifically, it tries to explain a relationship between the content of network news and its particular inclination to liberal views. The paper examines the research methodology used to analyze the hypotheses that the author puts forward regarding network news and its views and describes how the methodology can be improved.

Outline:
Introduction
Research Methodology: Alternatives, Optimal Choice, and the Rationale
Validity and Robustness of the Model

From the Paper:

"It would also be beneficial to test sub-hypotheses that support the main hypothesis so as to understand if the data is given contradictory results. For example, the main hypothesis is testing whether network news has a liberal bias. Sub-hypotheses can measure specific liberal biases, such as the treatment of the war on Iraq, views about social security or taxes in general, and opinions on leadership in the country. If the main hypothesis is tested and it is proven that there is a liberal bias, then these sub-hypotheses, should also slant towards a liberal view on network news, if not, then the main hypothesis is not supported and may need another methodological approach."

Sample of Sources Used:

Cardwell, M. (2005, March 1). Measuring media bias. George Mason University. Retrieved March 6, 2007, from http://www.gmu.edu/departments/economics/stratmann/MediaBias%20Presentation%20Cardwell.ppt
Gentzkow, M. & Shapiro, J. (2006, November 13). What drives media slant? Evidence from US daily newspapers. NBER. Retrieved March 6, 2007, from http://home.uchicago.edu/~jmshapir/biasmeas111306.pdf
Neuman, L. (2003). Social research methods: Qualitative and quantitative approaches. 5th ed. New York: Pearson Education Incorporated.