Motion Picture Industry

Paper Summary:

This research examines the relationship between opening weekend box office revenue and total box office revenue for 10 feature films. Each film under examination is analyzed with regard to factors that may have influenced opening revenue and total revenue, as well as the dynamic between the two. It is hypothesized that variables such as star power, budget, and rating may have played roles in the box office revenue earned by the films.

Outline:
Introduction
Past Research
Purpose
Method
Analysis
The Relationship Between the Number of Opening Screens and Box Office Revenue
Conclusion

From the Paper:

"In regards to some average statistics, feature films have first run releases of approximately 8 weeks. During this 8-week period, usually between 1000 and 2700 screens are garnered, and the films earn approximately $10 to $40 million in box office revenue. There are approximately 16 new major studio release films introduced each month into the theatrical marketplace, on an average of about 1650 screens. On average, most major feature films are able to demonstrate box office revenues of at least $30 million, particularly once all media and territories have been covered. Furthermore, many feature films are able to generate at least $30 million within 14 weeks of release into theaters."

Sample of Sources Used:

• Box Office Mojo (2007). All time box office: opening weekends. Box Office Mojo, retrieved 6/22/2007 from http://www.boxofficemojo.com/alltime/weekends/.
• De Vany, A. (1997). Complexity in the movies. Department of Economics, Institute for Mathematical Behavioral Sciences, University of California, retrieved 6/22/2007 from http://www.wu-wien.ac.at/am/Download/ae/Complexity.pdf.
• Jaeger, J. (2003). The movie industry. Matrix Entertainment Corporation, retrieved 6/22/2007 from http://www.mecfilms.com/moviepubs/memos/moviein.htm.
• Simonoff, J.S. & Sparrow, I.R. (2000). Predicting movie grosses: winners and losers, blockbusters and sleepers. Chance, 13(3), 15-24.
• Statistics. (2007). Motion Picture Association of America, retrieved 6/22/2007 from http://www.mpaa.org/researchStatistics.asp. http://www.rotentomatoes.com

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