Marketing Bed and Breakfast Inns

Paper Summary:

The paper presents a research proposal that focuses on bed and breakfast (B&B) inns in seven U.S. southern states and seeks to understand the marketing techniques used by the owners of the B&Bs. The proposal also examines what led customers to choose the Bed and Breakfast in which they stayed over others in the area. The paper relates the methodology of the proposed research and provides a literature review.

Outline:
Abstract
Statement of Problem
Significance of Research
Introduction
Proposed Methodology
Literature Review
Findings of Study
Research Design

From the Paper:

"The Bed and Breakfast (B&B) operations are believed to have been the first form of accommodations available to travelers however, those establishments have historically been replaced by inns and hotels. The Bed & Breakfast (B&B) is however, making a comeback for travelers who prefer a "home-like" hospitality with breakfast served to begin the day. Because this business is making a comeback entering into this type of business is desirable however, requires an understanding of what makes the Bed & Breakfast operation marketable and thereby profitable. The origins of the Bed and Breakfast Inn is historic, based on the traditions of New England and Europe. Country inns, indigenous to New England, provided food and lodging to travelers and locals, and were often a focal point for a community."

Sample of Sources Used:

• Bed and Breakfasts Online (2007) www.bedandbreakfast.com
• Coach House Bed and Breakfast (2007) Bed and Breakfast Business Plan. Online available at: http://www.bplans.com/sample_business_plans/Bed_and_Breakfast_and_Hotel_Business_Plans/Bed_and_Breakfast_Business_Plan/Financial_Plan_fc.cfm
• Davies, Mary E. et al., (2004) So--You Want to Be An Innkeeper: The Definitive Guide to Operating a Bed and Breakfast" Chronicle Books 2004. Online available at: http://books.google.com/books?id=ckaplaevyowC&vq=Marketing+Techniques:+Bed+and+Breakfast+in+Southern+United+States
• Galston, William, A. and Baehler, Karen J. (1995) Rural Development in the United States: Connecting Theory Practice and Possibilities Island Press. Online available at: http://books.google.com/books?id=k4iOP5Ap9K8C&vq=Marketing+Techniques:+Bed+and+Breakfast+in+Southern+United+States
• Potts, Thomas D., and Amos, Carole Jones (2006) Beginning a Bed and Breakfast in South Carolina. Guidelines for Development. Strong Thurmond Institute Report. Online available at: http://www.strom.clemson.edu/publications/Potts/beginbb2.pdf

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• Analytical Essay # 132302 : "The True Value of Sleep and Breakfast"

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