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J.C. Penney


J.C. Penney
A research proposal in marketing research to develop a strategy for retail clothing sales at the Houma, Louisiana store.
3,150 words (approx. 12.6 pages) | 13 sources | 2000 United States


From the Paper:

"A Marketing Proposal to Divert Spending on Retail Clothing to Local Stores
Introduction
This research develops a proposal for a marketing research study, the objective of which will be to develop information necessary for the preparation of a strategy to divert spending on the retail purchase of clothing by residents of the Houma, Louisiana Metropolitan Area (Terrebonne Parish and Lafourche Parish) from retail shopping areas located in the New Orleans Metropolitan Area and Baton Rouge Metropolitan Area to retail shopping entities located in the Houma Metropolitan Area. The focus retailer for the proposed marketing research study will be the J. C. Penney store located in the Southland Mall in the City of Houma...."

Cite this paper

APA Citation:

J.C. Penney (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Research-Proposal-J-C-Penney/15604

MLA Citation:

"J.C. Penney" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Research-Proposal-J-C-Penney/15604>




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