Research proposal analysis of the importance of quality service in the hospitality industry in Thessaloniki, Greece today.
Written in 2005; 2,238 words; 17 sources; MLA; $ 69.95
Paper Summary:
This paper presents a research proposal which discusses the importance of having high-level quality service for tourists in Greece. It explains that following the mass terror attacks in the U.S. and Europe over recent years, identifying an appropriate combination of security levels while maintaining the accessibility of the attractions that make a destination interesting to begin with, has assumed increasing importance today.
Importance of Study
The Hospitality Industry in Thessaloniki, Greece: Current and Future Trends
Aims, Objectives, and Expected Outcomes of Study
Research Methodology
Bibliography
From the Paper:
"Travel and tourism are the largest industries in the world (Tarlow 2003). "From leisure to business travel and/or business plus pleasure travel, this modem industry plays a major role in economies around the globe" (Tarlow 2003, p. 52). In societies where travel has become dangerous and global products are available locally, the need to travel will diminish in the future. Likewise, the increased use of technology means that more meetings and conferences will be held in offices instead of convention centers. As a result, communities that have based their economic future solely on travel and tourism may find themselves in very difficult financial situations (Tarlow 2002). Furthermore, in the wake of the terrorist attacks of September 11, 2001 (Elkin 2001), and the current uneasy state of affairs in Europe and the Middle East, increasing security will be a must for air carriers, hotels, restaurants, and other services (Tarlow 2002). Unfortunately, increased security also can represent an impediment for luxury destinations (Holliday 2002)."
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