Harley Davidson and AMF

Paper Summary:

AMF and Harley-Davidson both date to the turn of the last century. In 1969, Harley-Davidson was merged with AMF through an acquisition action by AMF. The marriage lasted but 12 years, a period during which the fortunes of Harley-Davidson?s fortunes waned and AMF moved further and further away from its metal foundry roots. By the late-1970s, AMF wanted to shed Harley-Davidson and Harley-Davidson was ready to leave. Through a fortuitous set of circumstances, 13 executives of Harley-Davidson were able to buy Harley-Davidson from AMF in 1981 and restore the company to an independent status. In 1986, Harley-Davidson again went public. The primary focus of the proposed investigation is on the AMF firm. Questions such as (1) why AMF acquired Harley-Davidson, (2) why the merger failed, (3) how it happened that Harley-Davidson executives were able to repurchase Harley-Davidson and (4) how AMF evolved post-divestiture of Harley-Davidson are pursued in the proposed study.

Table of contents
Introduction
Statement of the Problem
Purpose of the Study
Importance of the Study
Scope of the Study
Rationale of the Study
Definition of Terms
Overview of the Study
Review of Literature
Theoretical Context
Systems Theory
Theories of Industry Organization
Related Research
Prior Merger Case Studies
MCI-WorldCom
Gateway-Cadence
Citigroup-Travelers
Conclusions Relevant to the Study Problem
Methodology
Research Design/Approach
Data Collection
Database of the Study
Data Validity and Originality
Data Analysis
Methodological Limitations
Method Summary
References

From the Paper:

"Disputes about the market structure-performance approach to the analysis of industry profitability arise due to a number of factors. The greatest areas of disagreement lie in the precise definition of the variables, and the ability to accurately measure the variables. Of almost equal significance is what is called specification uncertainty. Specification uncertainty refers to the uncertainty as to the inclusion of exclusion of additional variables in or from the equation, and the often inability to measure such variables with precision (Waterson, 1995)."

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