This paper presents a research proposal to explore the effects of a long-term customer relationship in the pharmaceutical field.
Written in 2007; 2,017 words; 21 sources; MLA; $ 63.95
Paper Summary:
The paper proposes to research the effects of applying long-term customer relationships in the pharmaceutical field, by targeting the cities in the Gulf areas and particularly, within the Kuwait market. The paper discusses the competition between the brand name industries and the generic industries and looks at how the governments of the Gulf countries are forced to choose between the two companies. The paper examines the mistrust that has developed because of the irresponsible situations and actions from both the pharmaceutical companies and the governments.
Outline:
Abstract
Introduction
The Research Problem
The Problem Statement
The Research Questions
Research Objectives
Methodology
Operational and Research Methodology
Problems and Limitations
From the Paper:
"The pharmaceutical industry is a major business worldwide. The largest industry is the weapons industry and the pharmaceutical industry follows right behind the weapons industry. The pharmaceutical industry is the world's second largest business in terms of its products and services. Each year, governments from all over the world spend millions of dollars in order to secure medications, various equipment and other products and services that their countries need in order to help their sick citizens and maintain the health of those who are not sick. In addition to the government's spending on the medication and supplies from large suppliers, there is another competition from within in regards to outside research companies who produce different products that are used for the same ailments. These other research companies are known as the generic industry."
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