Emirates Airlines

Paper Summary:

The paper notes that the brand success of Emirates airlines has not come about by a mere stroke of luck but rather by good strategy planning and the management's ability to act quickly and decisively, which have helped the company surge ahead of its competitors in both regional and global markets. The paper further notes that what started as an airline with borrowed aircrafts has now become an airline with the largest and the youngest fleet of Airbuses and Boeings in the entire airline industry. The paper discusses how premier services and customer service has helped earn Emirates a top place in the SkyTrax Excellence Award rankings. This paper identifies some of the issues and advantages of brand image planning and strategy as well as the effect of markets, customers and economies that impact success of an organization.

Outline:
Introduction
Literature Review
Introduction to brand recognition and its role in organizational strategy
History Of Emirates And An Analysis Of The Organization
Conclusion
Proposed Aim & Objective
Research Questions
Research Objectives
Proposed Methodology
Introduction
Research Issues
Research Strategy and Approach
Research Methods
Conclusion

From the Paper:

"The SkyTrax Excellence Awards provides "the most prestigious recognition of outstanding Quality Excellence for product and customer service delivery across today's world satisfaction. Based on the surveys conducted by SkyTrax, Emirates was rated as a 4 star airlines. In 2005, Emirates was ranked as the 3rd best airlines operating, in 2006 it was ranked 5th and in 2007 it ranked 9th. (SKYTRAX, 2006) While the success of the airline have been tremendous, it is important to note that the airline has shifted downwards in the overall ranking."

Sample of Sources Used:

• Anonymous. (2006). Emirates, American and Embraer: why are these three air industry companies beating the odds? Strategic Direction, 22(6), 29-32.
• Bain, J. S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.
• BBC. (2001). Emirates airline's $15bn plane order [Electronic Version]. Retrieved April 19 from http://news.bbc.co.uk/1/hi/business/1637284.stm.
• Besanko, D., Dranove, D., & Shanley, M. (2000). Economics of strategy (2nd ed.). New York: Wiley.
• Chandler, A. D. (1962). Strategy and structure: chapters in the history of the industrial enterprise. Cambridge,: M.I.T. Press.

More papers on Emirates Airlines:

• Research Proposal # 114400 : "The Emirates Airlines"
• Case Study # 147883 : "Emirates Airlines"
• Comparison Essay # 120613 : "Airlines' Financial Statements"

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