Data Warehousing: A Strategic Weapon of an Organization

Paper Summary:

This paper presents a study that aims to further establish the degree to which data warehousing has been used by organizations in achieving greater competitive advantage within the industries and markets in which they operate. In chapter One of this paper, an introduction of the study is provided, with the overall aims and objectives of the research proposal discussed. Chapter Two involves literature review on the subject. Chapter Three explains the research methodology, and Chapter Four uses this proposal on four case studies. Finally, Chapter Five provides a discussion and a review of the results.

Table of Contents
Introduction
Aims of the Study
Objectives of the Study
Significance of and Justification for the Study
Literature Review
Data Warehousing: Background
Deployment Obstacles
Data Warehouse Design
Benefits and Disadvantages Associated with Data Warehousing
Conclusions
Research Methodology
Research Design
Data Collection
Data Analysis
Results of the Study
Case Study One: Godrej Consumer Products Limited
Case Study Two: Safeway
Case Study Three: Wachovia Corporation
Case Study Four: Standard Chartered Bank
Discussion
Review of the Results
References

From the Paper:

"Three of the companies were in periods of ongoing growth in relation to the evolution of data warehousing and its use within the companies while one company was still in the initiation-early deployment phase. While it would appear that some were in the maturity stage, most had specific plans for using the data warehouse as the basis for launching new business activities and strategies. On the basis of this evidence, it is particularly important to note that even during the initiation phase, it was possible for companies to begin to recognize gains in competitive advantage, which further supports the potential for data warehousing to aid businesses in gaining competitive ground."

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• Term Paper # 141493 : "Changing the Culture of an Organization"
• Analytical Essay # 149594 : "Data Warehousing as a Catalyst of Competitive Advantage"

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