Presents a research proposal that focuses on data warehousing and its utilization as a strategic weapon to gain competitive advantage within organizations.
Written in 2004; 2,210 words; 16 sources; APA; $ 68.95
Paper Summary:
These paper presents the overall aims and objectives of a research proposal on data warehousing. The paper then provides information that documents the state of the art in research focused on data warehousing within organizations, as well as a justification for further research in this area. Finally, the research methodology to be employed, the deliverables associated with the research, and a work plan are delineated.
From the Paper:
"As noted by Foote and Krishnamurthi, (2001), until very recently, the forecasting process used by companies was relatively subjective and was dependent upon the opinions of company executives, sales force analysts, and industry analysts, who were not always extremely reliant in aiding the company to in the production of satisfactory outcomes. Quite frequently, as reported by Foote and Krishnamurthi, companies found that they had missed the mark in forecasting and consequently had failed in achieving profitability, reliability and a competitive vantage position in their industry. Thus, companies are increasingly recognizing the value of investing in an information system to support their forecasting process. According to Foote and Krishnamurthi, a data warehouse has come to be identified as assuming a pivotal role in gaining the knowledge needed by companies to implement reliable systems for forecasting."
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