A research proposal on the levels of customer satisfaction in the realty markets in China.
Written in 2006; 3,394 words; 43 sources; MLA; $ 96.95
Paper Summary:
This paper provides a thorough review of current literature on the topic of the realty market in China. The literature examines trends in today's market and focuses on the issue of customer satisfaction. Following the literature review, the paper presents a proposed methodology for further study of the topic.
From the Paper:
"It would appear, from work done by Pelham that there is no reason to attempt to achieve customer satisfaction in any industry except to create significant company performance improvement. He constructs this by noting that results indicate that, "compared to strategy selection, firm size, or industry characteristics, market orientation has the strongest positive relationship with measures of performance. The most influential market orientation elements are fast response to negative customer satisfaction information, strategies based on creating value for customers, immediate response to competitive challenges, and fast detection of changes in customer product preferences" (2000, p. 48). He attempts, also, to removed the idea from that academic sphere that firms should "embrace the philosophy of the marketing concept, which holds that customer needs should drive the firm's decisions" (Pelham, 2000, p. 48) and move it into practice, particularly in small and medium-sized firms; arguably, these constitute a great many of the realty firms in China at this nascent period of Chinese commercial and private residential real estate. Indeed, Pelham's work echoes Levitt's (1960) that noted that firms that adopt this philosophy and convert it into action will see superior performance."
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