Consumer Product Testing

Paper Summary:

This paper discusses consumer product development and how new products are being offered and marketed to the retail consumer. According to the paper, these new products must be subjected to rigorous product testing before being released on the market. The paper further discusses how testing a new consumer product before retail involves testing the product with respect to not only consumer appeal and usability, but also in terms of its substantive qualities such as strength, fire retardation and assembly. This research proposal is an outline of what must occur when conducting consumer product testing.

Outline:
Abstract
Introduction
Problem
Sample Procedures
Descriptive Statistics and Research Outcomes
Conclusion

From the Paper:

"With reference to the sample selection issue the investigator is obliged to follow the principal of random sampling and if this cannot be achieved then the statistical tool chosen to analyze the data must be modified to correct the non-random selection process. However, randomization is always the best rule to follow. In the above-described focus group situation the 25 member sample would be obtained by one of two methods: garnering information about the number of toddlers currently attending as many as 10 local daycare centers wherein the enrollment is at least 30. Out of the 300 possible population, 25 mothers and fathers would randomly be selected and asked to participate in the focus group. The actual selection process would be based on the Table of Random Numbers sampling technique (Kerlinger, 1964). Further, knowing that a parent's time is valuable each attendee would be paid a reasonable amount to attend the focus group seminar. The data obtained from the focus group would then be tabulated with respect to that which is most important to parents when selecting a safe toy for their children. Those items most important would then be followed up my actual lab testing of the toy itself."

Sample of Sources Used:

• Child Safety Protection Act: #282 (1995). US Consumer Product Safety Commission.Washington, DC.
• Kerlinger, Fred (1964). Foundations of Behavioral Research. New York: Holt, Rinehart and Winston, Inc.
• Ohlson, E. L. (1996). Best-Fit Practices in Consumer Product Testing. Chicago: ACTS TestingLabs.

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