Business Research

Paper Summary:

This paper provides an overview of current business research practices, why the business research process is necessary to assist managers in the decision-making process and how such research is typically conducted. A discussion and assessment of the relative the strengths and weaknesses of the various parts of the business research process is followed by an analysis of why this research is important to companies seeking to maintain and expand their market share in an increasingly globalized marketplace. The paper then provides a business research proposal to collect relevant primary data concerning the importance of business research in the decision-making process and how manages are using such resources today. A summary of the research and salient findings are presented in the conclusion.


Outline:
Part I: Purpose of Business Research
Overview of Current Business Research Practices
The Importance of Business Research in the Decision-Making Process.
Strengths and Weaknesses of Current Business Research Practices.
Importance of Research Topic
Part II: Business Research Proposal
Background
Research Objective
Methodology
Preliminary Literature Review
Data-Gathering Method and Sources of Data

From the Paper:

"Good managers are able to accomplish a great deal in virtually any environment based on an intuitive sense of what is needed to accomplish organizational goals, but this "seat-of-the-pants" management style will only take a company so far. In truth, timely information about a company's performance as well as its competitors' performance, the environment in which it competes, and current economic trends are just part of the vast array of information that business managers need to remain competitive today. Moreover, there is always the risk of relying on the wrong information or even the right information for the wrong purposes".

Sample of Sources Used:

• Cooper, C. L. & Robertson, I. T. (eds.). (1990). International review of industrial psychology. Chichester: John Wiley.
• Dennis, C., & Harris, L. (2002). Marketing the e-business. London: Routledge.
• Fraenkel, J. R. & Wallen, N. E. (2001). Educational research: A guide to the process. Mahwah, NJ: Lawrence Erlbaum Associates.
• Marcoulides, G. A. (1998). Modern methods for business research. Mahwah, N.J: Lawrence Erlbaum Associates.
• Thomas, A. B. (2004). Research skills for management studies. London: Routledge.

More papers on Business Research:

• Essay # 70738 : "Academic and Business Research"
• Research Paper # 107926 : "The Issues of Data in Business Research"
• Essay # 107866 : "Business Research"
• Essay # 69397 : "Ramada and Business Research"

APA Citation:

MLA Citation: