Yahoo!

Research Paper # 100492

Business > Business Plans
Business > Companies
Computer and Technology > Internet

Yahoo!

A SWOT (strengths, weaknesses, opportunities, and threats) analysis of the global brand Yahoo!

1,302 words () | 8 sources | APA | 2007 United States

Paper Summary:

This paper is a comprehensive SWOT analysis of Yahoo!. It looks at how strengths include search engine technology, weaknesses include advertising and how its opportunities include social media and user-generated content.

Outline:
Strengths
Weaknesses
Opportunities
Threats

From the Paper:

"Advertising sales relates to the first weakness of Yahoo!: its dependence on keyword advertising for revenue. The largest portion of Yahoo!'s revenue comes from search advertising, where companies bid for search terms to display their own advertisements within the search results. With the above-mentioned Project Panama, Yahoo! aims to increase revenue generated from search results, but they also recognize the need to diversify its revenue sources of revenue. In 2001, Yahoo! CEO Terry Semel announced that a company objective was to diversify its revenue so only 50% would be derived from advertising; however, as of 2006, over 85% of Yahoo!'s revenue came from advertising (Elgin, 2005). "

Sample of Sources Used:

Click Fraud (2006). Webopedia. Retrieved March 16, 2007, from http://www.webopedia.com/TERM/c/click_fraud.html
Company Files Fraud Lawsuit Against Yahoo (2006, May 3). Washington Post Online. Retrieved March 16, 2007, from http://www.washingtonpost.com/wp-dyn/content/article/2006/05/03/AR2006050301939.html
Elgin, B. (2005, January 19). Yahoo!: Lots of Ads, One Minus. BusinessWeek Online. Retrieved March 17, 2007, from http://www.businessweek.com/bwdaily/dnflash/jan2005/nf20050119_0068_db035.htm
Hefflinger, Mark. (2007, March 7). Warner Music, Others Sue Yahoo China for Copyright Infringement. Digital Media Wire. Retrieved March 16, 2007, from http://www.dmwmedia.com/news/2007/03/07/warner-music-others-sue-yahoo-china-for-copyright-infringement
Holahan, Catherine. (2006, December 26). Why Yahoo's Panama Won't Be Enough. Business Week Online. Retrieved March 16, 2007, from http://www.businessweek.com/technology/content/dec2006/tc20061226_633699.htm