Where Have All the Rosie's Gone?

Paper Summary:

This paper reviews and discusses the era since the end of World War II. The paper relates that this era saw many social changes, especially in the traditional roles of men and women. The paper explores the sexual revolution of the 1950s and how the media fought fervently to eradicate this new emerging role model for American Women.

Outline:
Muscles and Might
Conclusions

From the Paper:

"They needed new role models and shows such as the bungling wife in "I Love Lucy" provided just the perfect image. Women in the media during the 1950s were portrayed as incompetent. They could no longer learn to do anything that a man could do. One of the best examples is Margaret in Father Knows Best, who could barely get her car out of the garage without the help of a man. Women had been reduced in status to their former subservience. They had more important things to do during the day than worry about careers and independence, they had to keep their houses spotless and spend all of that time making sure that the cake was iced before the man came home...all while wearing high heels one might add. Women were expected to cheerfully accept their new role without resistance or complaint. "

Sample of Sources Used:

• Davidson and Lytle, After the Fact: The Art of Historical Detection, 5th ed., McGraw-Hill, 2004.
• Jung, J. and Lennon, S. Body Image, Appearance Self-Schema, and Media Images. Family and Consumer Sciences Research Journal, Vol. 32, No. 1, 27-51 (2003).
• Rubenstein, S., and Cabellero, B. (2000). "Is Miss America an Undernourished Role Model?" Journal of the American Medical Association 283:1569.

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