Walt Disney And The Latin American Market

Paper Summary:

Discusses Disney's adaptation of the Good Neighbor Policy of the 1940s. Disney's political beliefs. Concept of the "Disneyfication" of reality and popular culture. American involvement in Latin America. Production of films for South America and their relation to U.S. policy. Disney's methods. Stereotypical North American view of Latin America in Disney films.

From the Paper:

"WALT DISNEY AND THE LATIN AMERICAN GOOD NEIGHBOR POLICY

INTRODUCTION
It is easy to argue that Disney is the most recognizable name in animation throughout the world. The company has maximized its appeal by careful production and marketing strategies that have developed in various stages throughout the past seventy years: from a small cottage industry in the 1920s and 1930s, through the development of Disneyland and television in the 1950s, to the global conglomerate that is Disney today (Eliot, 1993, p. 23).

When Walt Disney created his masterpiece of entertainment, Disneyland, he said
Disneyland will be based upon and dedicated to the ideals, the dreams, and the hard facts that have ..."

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