Wal-Mart and Global Strategies

Paper Summary:

This paper analyzes Wal-Mart's external and internal environments. The external environment analysis provides a reviews of Wal-Mart's competition, economic environment, regulatory environment, technological environment and social environment including the cultural and political factors. The internal analysis then follows and provides a look at the organization itself, its resources, objectives, financial situation and strategic positions using value chain and SWOT analysis.

Table of Contents
External Environmental Analysis
General Environmental Analysis
Demographic Segment
Economic Segment
Political/Legal Segment
Socio-Cultural Segment
Technological Segment
Global Segment
Summary of General Environment Analysis
Driving Forces
Industry Analysis
Description of the Industry
Industry Dominant Economic Factors
Market Size
Market Growth Rate
Industry Trends
Summary of Industry Analysis
Five Forces Competitive Analysis
Threat of New Entrants
Power of Buyers
Power of Suppliers
Threat of Substitutes
Intensity of Rivalry
Summary of Five Forces Competitive Analysis
Competitive Analysis
Industry Competitors
Rivals Anticipated Strategic Moves
Summary of Competitive Analysis
Key Success Factors
Internal Analysis
Organizational Analysis
Corporate Mission.
Products and Services
Leadership
Organizational Culture
Organizational Structure
Summary of Organizational Analysis
Analysis of Firm's Resources
Tangible Resources
Intangible Resources
Capabilities
Core Competencies and Sustainable Advantages
Summary of Firm's Resources
Analysis of Objectives
Short-Term Objectives
Long-Term Objectives
Financial Objectives
Summary of Analysis of Objectives
Financial Analysis
Valuation Analysis
Growth Analysis
Profitability Analysis
Financial Strength Analysis
Dividend Analysis
Management Efficiency Analysis
Summary of Financial Analysis
Conclusion
Strategic and SWOT Analysis
Corporate Level Strategy
International Level Strategy
Competition in the MARKETPLACE
Organizational Challenges
Strategic Technological Challenges
Business Level Strategy
Value Chain Analysis
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Summary of SWOT

From the Paper:

"All firms engaged in retailing operate in the so-called "retail life cycle". Under this cycle, all firms experience the innovation, take-off, maturity, and decline stages. WM, like other retailing stores, when it first opened in Arkansas, was on the stage of innovation. Now, with increasing sales, it is in the maturity stage. However, retail life cycle is not the sole description of this industry. This becomes evident in many retailing stores by using the marketing mix and marketing strategy as part of their decision models."

Sample of Sources Used:

• European Business. (2005). "Wal-Mart: Struggling in Germany." Businessweek. http://www.businessweek.com/magazine/content/05_15/b3928086_mz054.htm
• Furman, Jason. (2005). "Wal-Mart a Progressive Success Story." P.1 http://www.americanprogress.org/kf/walmart_progressive.pdf
• Goecart. (2007). "E-Commerce Market Size and Trends." http://www.goecart.com/ecommerce_solutions_facts.asp
• Gogoi, Pallavi. (2007). "How to Fix Wal-Mart? Ask Its Managers." http://news.yahoo.com/s/bw/20070821/bs_bw/aug2007db20070820358861.Retrieved September 10, 2007.
• Ramaswamy, Kannan. (2004). Case (A09-04-0012). "Wal-Mart Stores Inc.: Dominating Global Retailing." The Garvin School of International Management. http://www.ichapters.com/tl1/en/US/storefront/ichapters?cmd=catProductDetail&OP=filter&&_bcs_=- Retrieved September 10, 2007.

More papers on Wal-Mart and Global Strategies:

• Case Study # 148452 : "A History of Walmart's Globalization Strategy: Strategic Wins in China, Major Struggles in Germany"
• Case Study # 148899 : "Wal-Mart's Global Expansion"
• Research Paper # 91854 : "Wal-Mart and Supply Chain Management"

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