An examination of Virgin Airlines upper class service.
Written in 2008; 4,516 words; 18 sources; APA; $ 117.95
Paper Summary:
This paper examines Virgin Airlines upper class service and the services and facilities it offers to its customers. The paper describes in detail the original idea for a "First Class" service as envisaged by the company's founder, Sir Richard Branson and its development since the airlines founding in 1982. The paper discusses how the upper class service fits in with the image generated by Virgin Airways and the entire Virgin Group of companies. The writer contends that Virgin's upper class service is the market leader in customer service and satisfaction due to innovative advertising, forward thinking and value for money.
From the Paper:
"Virgin Atlantic flies mainly to destinations that are major population center or tourist destination. So by flying high traffic, profitable routes, Virgin Atlantic has been able to maintain a passenger load factor of around 76% in spite of competition and also stay profitable. Also by exclusively flying big aircrafts such as the Boeing 747 and Airbus A340, Virgin Atlantic is able to balance its high price - low passenger Upper Class, with low price - high passenger economy class. Virgin Atlantic has positioned itself as a unique player in the airline industry by offering the best service, for a very good price. For instance, a roundtrip from London Heathrow to New York's John F Kennedy on May 19th 2009 returning on May 21st 2009 costs $7,616 on Virgin Atlantic Upper Class and $11,762 on British Airways First Class. The same trip on British Airways Business class costs $7,616 but Virgin Atlantic's Upper Class offers much more services for the same price, increasing the price-value relationship."
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