USA World Bank

Paper Summary:

This paper discusses how, in order to expand their market share, reduce economic pressure and competition, USA World Bank would like to introduce a product that will be developed and marketed appropriately. The paper examines USA World Bank's plan to introduce a new product annually for customers and small businesses that will increase market share and profits through a market research method using a sample of demographics based on marital status, gender, age, and household income. Also included with the paper are tables on stakeholder perspectives, issue and opportunity identification, and analysis of alternative solutions.

Outline:
Situation Analysis
Issue and Opportunity Identification
Stakeholder Perspectives/Ethical Dilemmas
Problem Statement
End-State Vision
Alternative Solutions
Analysis of Alternative Solutions
Risk Assessment and Mitigation Techniques
Optimal Solution
Implementation Plan
Evaluation of Results
Conclusion

From the Paper:

" Another issue that USA World Bank is facing is Mary Monroe's ability to assess the research from firms that she hires to conduct the organizations research. Based on the information, the organization will develop a presentation to present to board members with recommendations of a new product to market. USA World Bank has the opportunity to make informed decisions based on the reliability and validity of the critical information received when managers have a thorough understanding of data. Managers can profit from having research skills, although these options are limited if they do not have assistance to accomplish this. For example, if high executives need information, this would be the lower level management opportunity to boost their career in that organization (Cooper, 2003, pp. 19). :

Sample of Sources Used:

• Cooper & Schindler. (2003). Introduction to Business Research, 8e. The McGraw-Hill Companies
• Corbin Ball Associates. (2002). Virtual meetings: improving business productivity.Retrieved November 9, 2008 from http://www.corbinball.com/articles_software/index.cfm?fuseaction=cor_ArticleView&artid=449&sectionCode=art_soft
• D'Antonio, M., (2005). Accountability comes to marketing. 1to1 Magazine. Retrieved November 9, 2008 from http://www.1to1media.com
• D'Antonio, M., (2005). BMO invests in a new paradigm. 1to1 Magazine. Retrieved November 9, 2008 from http://www.1to1media.com
• Lind, D.A., Marchal, W.G., & Wathen, S.A. (2004). Statistical techniques in business and economics, 12e. The McGraw-Hill Companies.

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